Recruitment Marketing

One of the biggest challenges companies face is the alignment of the management team’s vision and their employees’ values. Major symptoms of misalignment are issues with recruiting and even bigger issues with attrition. It’s ok. You’re not alone. The good news is we’ve seen this a lot and we know just how to fix it. Sometimes it takes an outsider to see where the communication is breaking down and bridge that gap. Successful advertising, marketing, and communications is all about people and we love to focus on people.

An Employee Value Proposition can be a powerful tool to align a company and its culture. The culture of a company is created by all those who work there.

Steps of an Employee Value Proposition:

1. Employee Survey

Our research team will construct and deliver an online survey, filled out anonymously by employees. A full report of aggregated data will be delivered and presented to the client and strategy teams.

2. Leadership Workshop

After the delivery of the survey results, the team will conduct a workshop with leadership and stakeholders to capture their assessment of the values and talents they want their team to harbor in order to succeed and scale.

3. Ideas Presentation

46Mile will present ideas with proofs of concept and execution strategies. We’ll present these ideas, return with any feedback, and make modifications as needed. The goal here is to find an idea you fall in love with.

4. Implementation Plan Presentation

Once you’ve fallen in love with an idea, we will map out the entire Employee Value Campaign on one large document with the detailed instructions of implementation.

5. Implementation Plan Execution

46Mile will update recruiting, hiring, and onboarding documentation. In addition, your strategy team will also help train your HR team and will help leadership implement with current employees.

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