June 2018 - 46Mile SF Marketing and Advertising Agency

What is Media Planning and Buying?

Everyone needs a little boost of marketing every once in a while. You probably already know about Google, Bing, and the social media digital channels, but do you know  the full breadth of media that is out there to buy? What is media planning? Media planning is the process of outlining the media channels necessary for an effective advertising campaign. To start, it’s important to know your target audience, like to really know your target audience. Find Your Target Audience The more you know about your audience the better you’ll be able to predict the type of media channels you should place your […]

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6 PR Tips For Crisis Management

Our 46Mile President, Chris Raniere, and Fineman PR’s Executive Vice President, Travis Taylor, co-authored this articlethat was featured in O’Dwyer’s PR Magazine’s 2018 Crisis Issue. The article, “The Death Of The Siloed Crisis Response” covers 6 helpful tips for handling your comapany’s PR when things don’t go according to plan. Here’s a taste of the article: Not everyone is cut out to handle a crisis. The deluge of cynical media coverage, a rise of brand detractors and a surge of social media haters can overwhelm even seasoned PR pros. Fortunately for your brand, that’s not you. Unfortunately, not everyone is like you, and that’s a […]

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5 Important Marketing Trends for 2018

Looking to be trendy in 2018? In the marketing industry, you can’t afford to be unaware of the latest techniques. In order to set you up well, we want to give you the heads up on the newest marketing trends for 2018. Keep reading to learn about these 5 new marketing techniques that we believe will be prominent next year. 1. Artificial Intelligence (AI) If you haven’t heard about people hyping up we’re about to do it. Although AI has been a large trend in 2017 it’s not going away. In fact, starting to implement this technology will be a […]

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