5 Important Marketing Trends for 2018 - 46Mile SF Marketing and Advertising Agency

Looking to be trendy in 2018? In the marketing industry, you can’t afford to be unaware of the latest techniques. In order to set you up well, we want to give you the heads up on the newest marketing trends for 2018. Keep reading to learn about these 5 new marketing techniques that we believe will be prominent next year.

1. Artificial Intelligence (AI)

If you haven’t heard about people hyping up we’re about to do it. Although AI has been a large trend in 2017 it’s not going away. In fact, starting to implement this technology will be a number of for your company.

With big data and machine learning, AI is going to make a huge impact on how companies market to their consumers. Even more such, customers will be expecting to have highly personalized content and user experiences. In order to do so on a large scale, you will need AI.

However, the reason why it’s still a shiny new topic to talk about is that a lot of businesses have yet to implement AI. The reason for this is the high price tag associated with purchasing AI technology.

It’s important not to let the price deter you. From data collected from the Salesforce State of the Marketing Report, it was found that high-performing marketing teams were 2x more likely to use AI in their campaigns. In addition, 57% of marketers that have used AI says it’s essential to increase the number of touch points they have with prospects and customers. In addition, this study points out that marketers predict the AI usage will grow by 53% in the next 2 years!

2. Experiential Marketing

What consumers are starting to value is changing. This is especially true for Millennials seeing as 80% value experiences over purchasing things. To also work with current behaviors of consumers, experiential marketing taps into people’s fear of missing out (FOMO).

These events work to inform consumers about the brand and the people who attend are more likely to participate and promote it. In fact, in a study done by EventTrack, it was found that 98% of consumers capture content whether it be a photo, Snapchat etc. at live events.

Basically, events pay off people are no longer as susceptible to traditional and even digital marketing. In order to break out of the noise, holding events have proven effective because they are educational and interactive.

More people are looking to spend their money on events and experiences rather than stuff. In order to match what your customers value, you should consider using experiential marketing.

3. Micro Influencers

Making this decision should be based on the potential reach and engagement you can generate with different influencers.

Thinking smaller when it comes to influencer has proven to work! That means the next time you’re thinking about working with an influencer trying using people with an audience that is 1,000 to 100,000.

I know you’re probably thinking that you or one of your friends could then qualify to be a micro influencer at that status. But mirco influencer are 4x more likely to get comments on posts than macro influencers.

Macro influencers generally have an audience size around 10 million. The fact is the more you can relate to an audience the better results you will see. Micro influencers are able to do just that.

In fact, micro influencers are more likely to post about niche topics and share the same passions as their followers. Ultimately, this results in 90% of consumers trusting peer suggestions whereas only 33% of consumers trust ads.

With more than 32% of people using ad blockers on the internet, it’s getting more difficult to reach users, thus why influencers are a great solution. However, it’s important to think about the benefits of using micro influencers over macro influencers.

Making this decision should be based on the potential reach and engagement you can generate with different influencers.

 

4. Growth Hacking

Growth hacking is a relatively new process to marketing. Growth hacking uses marketing processes that are targeted to help grow revenue. One of the most popular marketing tactics to use for growth hacking is SEO.

SEO is often used because it allows marketers to get more traction from their current interested visitors. Growth hacking often revolves around using a tactic for a short period of time and optimizing and testing that idea.

It’s no surprise that trying to kick-start a company and generate revenue has become a popular concept. With changing technology it’s important to make sure you are able to match your strategy to attract your audience. Attracting leads can be with awesome content, SEO, giveaways etc. Growth hacking puts no limit to creativity as long as it works to generate sales!

 

5. Native Advertising

Banner, skyscraper, and pop-up advertisements are no longer paid attention to. In fact, they are noise or interruptive to most users. This is why native advertising is becoming an important marketing method to utilize.

Native advertising blends into the content in a seamless manner so that customers are not aware they are viewing an ad. Now, this does sound a little deceiving right? The idea is to work with the buyer’s journey and provide people with helpful content at the right time.

Using native advertising on mobile platforms were found to get 4x higher click-through-rates (CTR). Plus, native advertisements also see better engagement rates on tablets and smartphones rather than desktops. Not to mention, engagement rates on native banner ads are 20 to 60 percent higher too.

In fact, it’s projected the native advertising will make up 63% of display ads by 2020, so hop on the trend! Native advertising is a trend that is current and growing, this is why it’s a good idea to think about how you can start integrating this trend into your marketing in 2018.

We hope that you have found these trends interesting and inspiring! Remember that next year is a new opportunity to try something new and push the envelope. Marketing techniques once commonly implemented can get stale fast, so don’t miss out on using these trends while they are still effective. Let us know which of these trends you want to try out next year!