7 Video Marketing Tips for Instagram
As of last year, Instagram has well over 1.4 billion users, making it one of the best platforms for advertisers.
With the addition of video content in 2013, Instagram has quickly become the favorite social media platform of many users and businesses. With it, users can acquire valuable information, and businesses can maximize profits.
Yet, a business can only succeed on the platform if they have a few video marketing tips. Fortunately, here at 46Mile, we have all the resources you need to establish yourself on Instagram.
Read on to get 7 video marketing tips for Instagram from experts.
1. Plan Ahead
Although digital marketing can be quite effective, you must make a plan if you want to get good results on Instagram. You can do so by considering your objectives and target audience.
When posting Instagram ads, think about the results you expect to get. Answering the following questions will make the process easier:
- Would you like to get a certain number of views?
- Do you want to increase sales?
- How much are you willing to spend?
After answering these questions and outlining a few objectives, you can start defining your target audience.
Defining your target audience is necessary because you can better determine which type of content your video ads should have. 80% of marketers claim that personalized content is more effective, no matter what kind of business you have.
The simplest way to define your target audience is to think about the products or services you offer. For example, if you sell fitness supplements, your target audience will be those that enjoy working out. You can then create social media ads that revolve around exercise and your supplements.
2. Share Stories
Today, businesses cannot find success with social media ads unless they tell stories. Although Instagram was initially nothing more than an app for sharing pictures and videos, users often use it to connect with others, including brands.
To connect with your customers, you must relate to them on a personal level. Have your employees publish BTS (behind-the-scenes) videos, work stories, and other content that your audience can relate to. This will prevent customers from seeing your business as solely a brand.
3. Collaborate with Other Brands
Speaking of brands, another effective Instagram marketing strategy is collaboration. By collaborating with other brands, you can introduce your brand to their audiences.
A great example of collaboration is (RED), which partners with other brands to fight against AIDS. (RED) has raised over $700 million by creating unique products with the likes of Apple, Panasonic, Ram, and Amazon.
The ideal brands to collaborate with will vary depending on what you offer. You won’t succeed by collaborating with a brand outside of your industry. For example, a fitness company won’t increase sales by collaborating with McDonald’s.
4. Use the Correct Formats
One of the best Instagram marketing tips we can give you is to use the correct formats.
When creating Instagram Reels, you’ll want them to stretch across the entire screen in a 9:16 format. If your video has empty bars at the top and bottom, it’s best to publish it as a regular video.
The minimum resolution for Instagram videos should be 600 x 1067 pixels, but the best resolution is 1080 x 1920 pixels. They should also be MP4 (MPEG-4 Part 14) or MOV (QuickTime video format) files because Instagram won’t upload anything else.
For regular videos, you can upload anything between 1.91:1 and 9:16. To make them appealing, ensure they have a minimum FPS (frames per second) of 30 and a minimum resolution of 720 pixels.
5. Include Captions
To make your videos more accessible and reach a larger audience, include captions. These will allow those with hearing disabilities to understand everything being said in your videos. Aside from that, many people better retain information when they read it.
When captioning a video, place them near the bottom to avoid taking up too much space. You should also use basic colors, like white and yellow, to prevent viewers from getting distracted if they don’t want to read them.
6. Provide Value
Whether you’re selling a product or a service, try to provide as much value as possible in your videos. This will make customers feel more comfortable about what you’re offering.
A simple way to provide value is to provide information that viewers can use without spending money. For instance, if you own a home repair company, you can post instructional DIY content on your Instagram.
This type of content is also better for spreading brand awareness because people will be more likely to share it.
7. Work with Influencers
The last tip we’ll give you is to work with influencers, which is similar to collaborating with other brands.
Over 500,000 influencers exist on Instagram, and most of them have several thousand followers. When working with someone that posts related content, you can convince their audience to start watching your content.
Influencers often have younger audiences, so if your business targets an older audience, it may be best to stick with brands. However, anyone with a young audience can quickly boost engagement through influencer marketing.
Start Using These Video Marketing Tips Today
After reading this article, you now know about some of the most effective video marketing tips for Instagram.
With this info in mind, we encourage you to start thinking about what you’re trying to achieve on Instagram. Here at 46Mile, we can help you plan your content around your business, no matter your experience or what your business offers.
To take advantage of a variety of marketing services, let’s make things happen today!