Audio Streaming: How Does Streaming Audio Advertising Work?
Did you know that the very first audio recording was invented in 1860? Ever since then, the technology used for audio recording has evolved drastically, and now, it is one of the most common types of recording out there. Today, audio is often used for advertising in the form of audio streaming as well as other forms.
But when it comes to streaming audio, what is audio advertising exactly, and how does it work? More importantly, how can you know if streaming audio advertising is the right kind of method for you and your brand? Keep reading and learn more about what this method has to offer.
What You Need to Know About Audio Streaming Ads
Audio advertising is exactly what it sounds like. It is an advertisement in audio form. Some of the earliest forms of this type of ad include the radio ad.
However, today there are many other forms of this type of advertising. For example, you may often hear audio ads on music streaming services, podcasts, and other similar formats. Music streaming services are more popular than ever and they are usually what people mean when they hear the term audio streaming.
There are more music streaming services than you might expect. Some of the most popular music streaming platforms include Spotify, Apple Music, Pandora, and many more. Millions upon millions of people use these platforms to listen to music on a regular basis.
One of the reasons why they are so popular is because they are so versatile. Take Spotify, for example, which is the most popular music streaming service of all time. The great thing about it is that a person can listen to their favorite songs whenever and wherever they want.
For example, they can listen to music while they’re driving, while they’re out going for a jog, while they’re at home doing chores, and more. It is so easy to use an audio streaming service wherever you go, and many people listen to audio throughout the day either on their computer, their mobile device, or another kind of device such as their car.
As you can imagine, if people are using music streaming services so much, it only makes sense to use audio streaming ads. By inputting audio ads into these music streaming platforms, it will be far easier to get people to listen to what your brand has to offer.
Audio ads are arguably one of the most effective types of ads out there. This is because people, in general, are less likely to skip these ads, especially if they’re only very short. This is because they’re usually listening to the streaming service while doing something else, so they will be too occupied to skip the ad.
Of course, some audio ads are indeed skippable, and in some cases, they can actually be useful to you. This is because skippable ads may tell you about the interest of your potential customers and if they actually listen to the whole ad or if they skip it right away.
But what kind of audio ads are there and which one is the right choice for you?
Types of Audio Streaming Ads
Depending on your target audience, it is very important to make sure that you use the right kind of ads that will best catch your audience’s attention. First, consider the position of your ads. There are pre-roll, mid-roll, and post-roll audio ads.
These all have to do with when your ad plays. This may not sound very important to you, but again, depending on your target audience, the timing can play a big part in the success of your ad. A pre-roll ad is one that plays before a certain piece of audio.
For example, if a person wants to listen to a podcast, they may have to listen to a pre-roll ad first. For the best results, that ad should be somewhat related to the podcast or in a similar vein so that it will best capture the listener’s attention. These ads can vary in terms of length.
Some may be as short as 15 seconds while others may be as long as 60 seconds. The length of your ad will also determine how successful it is. If you know that your target audience doesn’t have a long attention span, it will be best to opt for a shorter ad rather than a long one. A mid-roll ad, on the other hand, is one that plays in the middle of an audio stream.
Finally, post-roll ads are, of course, ads that play at the very end of a piece of audio. All of these ads are quite important and, depending on when your ad plays, it may be more successful than if it were to play at a different time. This is why understanding audience analytics is so important.
What You Need to Know
That way, you can target your audience exactly and know what they might be interested in before you even bother with any ads. Another type of ad you should know about is the sequenced ad. This is an ad that is broken up over a segment of audio.
A small section might play at the beginning of a podcast, for example. Then, another segment might play in the middle to continue the story, and finally the last of the ad will play at the end of the audio piece. The goal of this type of ad is to tell some kind of story to keep your listeners as interested as possible.
They will be more likely to stick around to find out what the rest of the ads have to say. This, of course, is important for getting listeners to actually listen and pay attention to your ad. Besides that, it is great for brand awareness.
Brand awareness, of course, is all about getting as many people as possible aware that your brand exists.
Brand Awareness and Performance
As long as people know that your brand exists, they can look it up on the internet at a later time and see what your brand has to offer. And, on the other hand, if no one knows that your brand exists at all, they certainly won’t be able to search for it.
Another type of ad you should know about includes the skippable ad. As the name suggests, you can skip this kind of ad. But what is the point in using an ad that potential customers can skip?
First, these ads are usually only skippable after a certain point, so your listeners will have to listen to a certain extent of it before they decide to skip.
Besides that, these ads can tell you a lot about how successful the ad is, how interested your target audience might be, and so on. That way, you can fine-tune your ads in the future so that your listeners will be less likely to skip them and more likely to listen.
How Audio Ads Can Make Your Brand a Success
Did you know that as many as 45% of all businesses will fail after 5 years of being in business? This is because many businesses don’t know how to run a valuable advertising campaign, especially not one that consists of audio ads. But those that do use audio ads in the correct way will have a much harder time of failing.
As you have already seen, there are many types of audio ads to consider, and all of them have their unique benefits. Understanding these benefits and using them to your advantage is essential for making your brand a success. As mentioned before, these ads can help greatly with brand awareness, and brand awareness is very important if you want to grow your target audience and make more people aware that your brand exists.
Besides that, audio ads can help to attract potential customers since they will see what your brand has to offer through those ads. Even after a short time of using audio ads, you should be able to see what a big difference they make to the success of your brand.
All About Audio Streaming Ads
Audio streaming ads are some of the most effective types of ads out there, sometimes even more effective than video ads. They work so well because they play on audio streaming platforms like Spotify or Apple Music, among many others. Using these ads is a great way to catch people’s attention and bring in more customers.
To learn more about how it works, contact us here.