Paid Media & Planning Archives - 46Mile SF Marketing and Advertising Agency

What is Media Planning and Buying?

Everyone needs a little boost of marketing every once in a while. You probably already know about Google, Bing, and the social media digital channels, but do you know  the full breadth of media that is out there to buy? What is media planning? Media planning is the process of outlining the media channels necessary for an effective advertising campaign. To start, it’s important to know your target audience, like to really know your target audience. Find Your Target Audience The more you know about your audience the better you’ll be able to predict the type of media channels you should place your […]

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