Did you know that Facebook had nearly three billion active users in 2022? As a business owner or marketer, you have probably experienced the frustration of creating a Facebook ad campaign, launching it with high hopes, and then seeing little to no results. One of
Instagram and TikTok are two of the most popular social media platforms in 2023, particularly for Gen Z and Millennial social media users. Oftentimes, users who are on one platform are also on another. While TikTok and Instagram bear some similarities, they are also useful
For many people, social networking has become a substantial source of income thanks to its ability to reach millions of people globally. Among the top platforms that have gained popularity in recent years are TikTok, Instagram, and YouTube. If you are a content creator on
Have you noticed lately that your Facebook business posts don’t seem to gain a lot of traction no matter how well-crafted they are? If so, you’re not alone. For a few years now, businesses have been noticing a decline in organic reach on Facebook. This
As of September 2021, TikTok proudly hosts over one billion, monthly active users. 79% of TikTok users around the globe say that the content they see on TikTok is unique is different or unique. Further, 68% of users say that TikTok advertising content is more
In 2022, spending on social media ads increased by over 20%. Many a company’s social media marketing budget continues to grow, but not all businesses can afford this. So, how do scrappy underdogs and startups succeed at creating a successful marketing campaign with fewer dollars? Below
Around two billion people use Facebook daily. With those numbers, it’s understandable if you want to start a Facebook marketing campaign. But you may soon be asking, “Why is my Facebook ad not delivering?” If you find that your Facebook advertising campaign isn’t yielding the
While Facebook still dominates the social media landscape, Instagram isn’t far behind. That’s evident if you examine the growth in Meta’s revenue from their Instagram platform. What this means for your business is that it’s worth having a presence on both. But managing multiple accounts can seem
