Social Media - 46Mile SF Marketing and Advertising Agency
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Social Media

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Social Media and SEO need to work closely together

Both are about great content, so we often consider them in similar strategies. But for now, let’s dive into social media.

Think of your social media strategy like a house – you wouldn’t invite anyone over if it was not something that made you proud. The furniture, paint, and accessories need to fit together and it needs to be clean. Social media is no different. So it's best to wait until you can make an inviting first impression to your guests. This means: do your homework, plan, and then execute.

Content is king and plays a key role in both social media and SEO, so you better go big or go home. Without a clear content strategy and assets it is best to not participate until you're ready to commit and follow through.

Not all social sites are created equal – chose carefully and be darn good at them.

Specializations

Social media management
Social media editorial calendar
Influencer marketing
Social media strategy
Social media audit
Social media profile clean up

The Process

1

Research

2

Audit

3

Strategy Development and Execution

4

Social Media Management

5

Reporting

Phase 1: Research

46Mile starts by using audience and competitive research, leveraging our parent Hearst Communication, to help outline type of content that is relevant and targeted to your audience. The research findings will uncover key topics and messages which can be used to drive the overall social media strategy as well as to design a content calendar.

In this phase, we pull research from

  • In this phase, we pull research from a broad range of resources, including client database information, social monitoring tools, and industry-specific tools.

Phase 2: Audit

Once we have an understanding of your audience and competitors, we turn our attention to your social profiles. We review everything that has been done to date on your profiles and make recommendations on how to improve and clean up your current profiles. We’ll also look to see if your profiles are set up to help you achieve your ultimate social goals. We then take our research and apply it to your profile for absolute optimization so everyone who lands on your profile knows that they’ve come to the right place.

Audits may include:

  • Report of findings
  • Profile optimization

Phase 3: Strategy Development and Execution

The strategy also includes goals, objectives, how to reach and talk to your audience, how to use hashtags to gain new followers, best practices for posting cadence, and how to manage difficult engagements by followers. It’s a full toolkit and guide to building brand awareness on the social media platforms. The organic social media strategy will often amplify awareness, encourage engagement, and communication between the brand and the audience. Oh, and because nothing should be done in a silo, we make sure that both organic and paid social campaigns flow together.
Strategy includes:

  • Campaign plans
  • Toolkit guide
  • Best practices
  • New feature planning and execution on each platform

Phase 4: Social Media Management

Our aim is to manage your social profiles as if we’re managing our own personal channels. We’re focused on making sure the content is crisp, clean, clear, and going out on time, and following strategy. We have tools in place to help foster a custom management plan - we’re your partner in making sure that your social profiles sparkle.

Social Media Management benefits include:

  • Scheduling content
  • Comment monitoring
  • Post creation

Phase 5: Reporting

So, how does social media help you achieve your overall business goals? Glad you asked! That’s why we keep you updated with reporting. We optimize, make edits, and improve on social media campaigns so we can be sure that we’re achieving our promise to you.

Part of our optimization strategy includes staying up-to-date on new social media platforms, techniques, and trends. We want your campaigns to shine bright!

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