Research - 46Mile SF Marketing and Advertising Agency
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Research

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As a data-driven marketing agency we always start with research.

Understanding your business, your audience, your competitors, and your marketing goals is critical to efficiency and ultimately success. Through our parent company Hearst Communications we are able to bring world-class research tools and expertise to the table - providing you with Madison Avenue agency services at a price you can afford.

When you partner with us, you gain access to millions of dollar's worth of research and ad technology that most agencies our size do not get for free. Depending on the engagement, we use the following tools:

PRIZM Premier combines demographic, consumer behavior, and geographic data to help marketers understand, find and activate their customers and prospects.

Scarborough provides actionable and dynamic insights on the product consumption habits, demographics, lifestyles, and media usage of today's consumer, at a very local level.

Comscore measures audience, advertising, and consumer behavior by combining proprietary TV, digital and movie viewing data with demographic details to measure consumer's multi-screen behavior at scale.

IPSOS Affluence Study gives an in-depth profile of households with incomes of $125K or higher, including demographic, psychographic, behavioral, and media details so these households can be effectively targeted.

The Process

1

Customer Definition

2

Customer Segmentation

3

Market Research and Competitive Analysis

4

Survey Work

Customer Definition

With our in-depth research tools we can help define who your primary target audience by clearly identifies who your key customers are, it can open up a new world of sales opportunities, ways to reach and engage with them.

Customer Segmentation

With the Claritas' PRIZM tool, we can extract insightful information about your customers by analyzing demographic, consumer behavior, and geographic data down to the U.S. household level. From there, we craft key demographically and behaviorally distinct types, or "segments" to help the marketers discern those consumers' likes, dislikes, lifestyles, and purchase behaviors.

Market Research and Competitive Analysis

We can provide competitive market research based on your industry, company type and service type. We research and provide insights related to competitor’s ad spend, creatives, the strength of websites, and active social platforms.

Survey Work

The team can build and execute on custom primary research needs. We can make customer satisfaction surveys, questionnaires, awareness studies and other qualitative and quantitative surveys and analysis focused on addressing your precise business questions.

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