Integrated Marketing - 46Mile SF Marketing and Advertising Agency
Service

Integrated Marketing

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An integrated marketing strategy is one of the best ways to achieve marketing success. A multi-channel strategy and tactical plan are designed to reach your target audience on the media platforms uncovered by the actual research data points. Each strategy consists of a complete outline of the channels’ strategy, tactical plan, and a full calendar overview.

Your audience isn’t on just one platform, so why should you limit yourself to just one? We can work from the ground up or take on the pieces you don’t have the time or resources to do. Plus, with our connection to Hearst Communications, we have the tools, technology and have multiple seats in programmatic buying where most agencies have one.

We also work with brands to integrate their offline strategy with a comprehensive online strategy. If you can integrate everything effectively, you will be in a position to grow your brand exponentially.

Specializations

Social Media
Paid Media
SEO
Email Marketing
Public Relations

The Process

1

Research

2

Messaging Architecture

3

Marketing Strategy and Tactical Plan Development

4

Marketing Calendar

5

Execution

Phase 1: Research

We never start until we understand who your audience and competitors are aw well as what marketing success looks like to you. Identifying the in’s and out’s of your audience’s persona allows us to take a more precise approach to the marketing strategy.

Phase 2: Messaging Architecture

Once we know your customer and competitors, the next step is to develop a messaging architecture to define the differentiators. During this phase, we will engage in two workshops that will uncover the key messages, voice, and tone.

Phase 3: Marketing Strategy and Tactical Plan Development

The marketing strategy outlines the overall plan - complete with goals, budget allocation, tactics, etc. - for how to find and attract potential clients across a variety of recommended media channels, all selected base on the research done in phase one.

Phase 4: Marketing Calendar

To accompany the outline marketing strategy, we develop a full, usually 12-month, calendar that gives the big picture for when each channel will activate and how they integrate to form a seamless strategy across the various platforms

Phase 5: Execution

It’s go time! Our team of industry experts is now ready to put the plan into action. With our connections to Hearst Communication as well as other media networks, we can hold multiple seats in programmatic buying where most agencies have one. Plus, with our robust reporting dashboard, you’ll be able to see the progress along the way.

Case Study

Napa Valley Vintners

Napa Valley Vintners looked to 46Mile to help develop an integrated multi-channel media approach to increase awareness and overall buzz in NYC for the upcoming third annual Somms and Sliders event.

3x

Increase over 2016

1300%

Increase in social engagement

Alzheimer's Association

46Mile developed a strategy to provide Alzheimer’s Association of California with audience research in an integrated marketing campaign that drove signups as well as awareness.

85M

Ad impressions

>1,500

Attributable registrations

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