An integrated marketing strategy is one of the best ways to achieve marketing success. A multi-channel strategy and tactical plan are designed to reach your target audience on the media platforms uncovered by the actual research data points. Each strategy consists of a complete outline of the channels’ strategy, tactical plan, and a full calendar overview.
Your audience isn’t on just one platform, so why should you limit yourself to just one? We can work from the ground up or take on the pieces you don’t have the time or resources to do. Plus, with our connection to Hearst Communications, we have the tools, technology and have multiple seats in programmatic buying where most agencies have one.
We also work with brands to integrate their offline strategy with a comprehensive online strategy. If you can integrate everything effectively, you will be in a position to grow your brand exponentially.
Marketing Strategy and Tactical Plan Development
We never start until we understand who your audience and competitors are aw well as what marketing success looks like to you. Identifying the in’s and out’s of your audience’s persona allows us to take a more precise approach to the marketing strategy.
Once we know your customer and competitors, the next step is to develop a messaging architecture to define the differentiators. During this phase, we will engage in two workshops that will uncover the key messages, voice, and tone.
The marketing strategy outlines the overall plan - complete with goals, budget allocation, tactics, etc. - for how to find and attract potential clients across a variety of recommended media channels, all selected base on the research done in phase one.
To accompany the outline marketing strategy, we develop a full, usually 12-month, calendar that gives the big picture for when each channel will activate and how they integrate to form a seamless strategy across the various platforms
It’s go time! Our team of industry experts is now ready to put the plan into action. With our connections to Hearst Communication as well as other media networks, we can hold multiple seats in programmatic buying where most agencies have one. Plus, with our robust reporting dashboard, you’ll be able to see the progress along the way.
Napa Valley Vintners looked to 46Mile to help develop an integrated multi-channel media approach to increase awareness and overall buzz in NYC for the upcoming third annual Somms and Sliders event.
Increase over 2016
Increase in social engagement
46Mile developed a strategy to provide Alzheimer’s Association of California with audience research in an integrated marketing campaign that drove signups as well as awareness.
One of our representatives will reach out to you soon!