Website Services - 46Mile SF Marketing and Advertising Agency
Service

Web Development & Design

46Mile Logo

At 46Mile we have access to some of the most powerful audience research tools out there and we put them to use when designing your website.

Too often websites are built based on a CEO’s favorite sites coupled with imagery and functionality they like. We believe you should build a website based on the people who pay your salary - your customers.

At 46Mile we have access to some of the most powerful audience research tools out there and we put them to use when designing your website. We start by asking you to provide a database of your customers that we then use to create audience segments telling us how each engages with technology, media, and other brands. We also learn about day-to-day activities and reactions towards other psychological stimuli. This provides a clearer picture of who is coming to your site and how they like to engage with brands like yours.

Specializations

Website Development
Website Design
Mobile App Creation
E-commerce
Content Strategy
Information Architecture
User Experience
Web Hosting and Maintenance
Custom Reporting Dashboard

The Process

1

Research

2

Data Organization

3

Design

4

Development

5

Analytics

Research

During the initial research phase, we take stock of everything you and your competitors are doing currently. Some of the items reviewed in this phase are listed below:

  • Site audit - SEO, code, content, etc.
  • Content gap analysis
  • Code audit
  • Audience research - determine primary persona
  • Competitive research

Data Organization

This phase is all about starting off the project with our best foot forward. Here we take all the information we gathered in the first phase, organize it and create many of the assets we will need during the build process. Some of these items include:

  • Sitemap
  • Content map
  • Buyer personas
  • Journey by persona
  • Brand guidelines

Design

“Measure twice cut once,” we take this phrase seriously. In this phase we create the visual assets of the project. At the end of this you will have a crystal clear idea of what we will be building. The deliverables below serve as a high-level blueprint of the final product.

  • Wireframes
  • Design mockups - mobile & desktop
  • Revisions

Development

This is where the magic happens and our developers get excited. Here we actualize everything we have put together in phases one through three.

  • Website front end
  • Website back end
  • Quality assurance - website performance and stability testing

Analytics

Here we focus on giving you the tools needed to track the performance of the end final product.

  • Setting up pixels
  • Conversion tracking
  • Dashboards

Case Study

HBTB

Hospice by the Bay's mission is to enhance the quality of life for patients, while supporting families and caregivers. With a mission as important as healthcare, Hospice by the Bay knew that a strong web presence was paramount to the success of the patients they serve.

135.68%

Increase in total website sessions

50%

Decrease in bounce rate

DazzleMe

DazzleMe wanted to establish the first e-commerce platform for Home Consignment Center to capitalize on the online shopping potential for consigned jewelry.

2,700

Website visits in the first 2 month

33.12%

Bounce rate

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