Social Media and SEO need to work closely together. Both are about great content, so we often consider them in similar strategies. But for now, let’s dive into social media.

Think of your social media strategy like a house – you wouldn’t invite anyone over if it was not something that made you proud. The furniture, paint, and accessories need to fit together and it needs to be clean. Social media is no different. So it’s best to wait until you can make an inviting first impression to your guests. This means: do your homework, plan, and then execute.

Content is king and plays a key role in both social media and SEO, so you better go big or go home. Without a clear content strategy and assets it is best to not participate until you’re ready to commit and follow through.

Not all social sites are created equal – chose carefully and be darn good at them.