How to Make a TikTok Video
As of September 2021, TikTok proudly hosts over one billion, monthly active users. 79% of TikTok users around the globe say that the content they see on TikTok is unique is different or unique. Further, 68% of users say that TikTok advertising content is more different or unique from other social media platforms.
A business TikTok account is a great way to get in front of your audience and engage with them on a platform that they are already actively using. People want to see your brand on TikTok!
So, this begs one very important question. How do you make a TikTok video to capture attention and engage your audience?
It’s super simple. Here is how.
TikTok Video Styles
If you want to crush it on your business TikTok account social media marketing, you need to provide your audience with videos that are unique and creative. This is what TikTok users crave, and how you will attract more eyes.
TikTok video creators can make something amazing and highly original with the wide range of features and content creation tools that the TikTok platform provides. Still, there are common themes and styles of TikTok videos that you will see appear often. It is important to consider what is popular for TikTok users.
Challenge Videos
This is popular with all social platforms. It is a brilliant way to keep up with TikTok trends, though.
You find companies launch all kinds of challenges on TikTok. Choose a challenge that makes sense for your industry and your market.
Dancing Videos
A fun TikTok video with dancing is a style that is here to stay. They come up regularly too on user feeds. The key is to find a routine that is in style, but also something that coincides with your topic or niche.
Lip-Sync Videos
Here, you sing along with a popular song of today, or you can recreate a spoken audio clip. Either way, lip-sync is what TikTok is known for. They are great for engaging TikTok user audiences and adding fun to your account.
Collaboration Videos
This is also common for TikTok. It is a way to respond to other creators’ content and a foundation for building a community. If you want to grow your TikTok audience, it is important to be active with other users and influencers.
TikTok Live Videos
What could be better than a live broadcast? It may seem intimidating at first, but when a video is happening right now, it commands attention. There is more of a sense of urgency and importance when a message is running live.
How to Make a TikTok Video
TikTok marketing is thrilling because you can make brilliant videos that are low-cost but generate an enormous impact! Depending on the video you wish to make, the steps you take to make one can vary.
Here is how you can get a recording with your TikTok account.
Step One:
To begin a new recording of content for TikTok, tap the plus “Create” icon on the TikTok film screen. You will see it on your screen at the bottom center.
Step Two:
With the “Flip” button, you can select the front- or back-facing camera on your TikTok account. Also, you can choose a filter or special effect if you wish. Select the perfect sound too.
Step Three:
Start filming as soon as you tap on the “red button” to record. As long as you are not filming a live broadcast, you can take your time with the process. If you dislike the first take, you can keep re-recording until you are happy.
Step Four:
Once you complete your filming for your TikTok video, choose “add sound” and you can include background music or audio. You can use the functionality on the sidebar on the right. This will allow you to add a “Voiceover,” “Effects,” text overlays, and more.
Further, you can include items of engagement at this point. Like a question or a poll. Use the “Stickers” button to add this.
Step Five:
Once you are complete and satisfied with your creation, click “Next.” There will be a screen to fill in a description for the video. Then, follow the prompts until you see “Post,” where you can click on to publish your latest TikTok video creation!
How to Take Pictures and Make a TikTok Video
Many TikTok video creators showcase their compilation of images. You can add a song or soundtrack to it. It’s a great way to share a portfolio of what you have.
Step One:
Go to the video creation screen and click the “Upload” icon. It is at the bottom right. Another way to do this is to slide to the “Photo” option, which is by the recording button. You can use the app to take a photo directly.
Step Two:
Select all the images you wish from the phone. It will access your camera roll.
Step Three:
Once you choose all the images you want to use, click “Next.” This will take you to the editor tool.
Step Four:
Select “Add sound.” This is at the top of your smartphone screen. You can choose your video’s audio.
Add stickers, text, filters, or effects.
Step Five:
When your creation is complete, click “Next.” Choose a cover image. Finally, write your caption, keep it brief, and post.
How to Add Music to Your TikTok Video
It’s essential to have a good beat. Further, having a superb backing track will give preference toward finding your content to be popular and high quality. That is why TikTok lets you add music to your clips so that they are easy to watch and engaging.
Step One:
You will need to use your trusty TikTok creation tool. Go here and upload or create TikTok content.
Step Two:
Go to the “Add sound” bar. It is at the top of your filming screen.
Step Three:
Search and discover the audio sound or song you desire. There is a “Recommended” tab you can use. Another option is to find the audio you save under “Favorites.”
The best recommendation is that you choose a tune that matches the video and tone of your TikTok video.
Step Four:
Now you can use TikTok’s trimming tool. You will see a scissors icon. This tool will allow you to edit and trim your TikTok audio.
This way, you can ensure the audio aligns with your video.
Step Five:
Once your video content is complete, and you are happy with the results, simply write a caption. Finally, click on the share.
Need Help To Create Brilliant TikTok Marketing Content?
Whether you want to make a TikTok video or create other types of social media marketing content, the experts at 46 Mile can help. Partners of Hearst Communications, 46 Mile has access to the best technologies, marketing tools, and data, and the best news is that it will not cost you extra.
Ready to make a big splash on TikTok? Click here and begin with the help of 46 Mile.
