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Customer Definition

With our in-depth research tools we can help define who your primary target audience by clearly identifies who your key customers are, it can open up a new world of sales opportunities, ways to reach and engage with them.

Customer Segmentation

With the Claritas’ PRIZM tool, we can extract insightful information about your customers by analyzing demographic, consumer behavior, and geographic data down to the U.S. household level. From there, we craft key demographically and behaviorally distinct types, or “segments” to help the marketers discern those consumers’ likes, dislikes, lifestyles, and purchase behaviors.

Market Research & Competitive Analysis

We can provide competitive market research based on your industry, company type and service type. We research and provide insights related to competitor’s ad spend, creatives, the strength of websites, and active social platforms.

Survey Work

The team can build and execute on custom primary research needs. We can make customer satisfaction surveys, questionnaires, awareness studies and other qualitative and quantitative surveys and analysis focused on addressing your precise business questions.

Let’s collaborate and make an impact with our cross-discipline approach to design and development.

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