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Our

Process.

Marketing Input & Brand Research

By using our advertiser’s customer data, we can build audience segments and dive into who, what, and where our advertiser’s primary customers are. When informed with demographic and psychographic data, there is little room for waste as our media planning approach will ensure we line up the right media vehicles and messaging.

Here we dig deep into the research by using:

  • Nielsen
  • PRIZM
  • Scarborough
  • IPSOS
  • Competitive review
  • Business Intelligence & Market research
  • Primary studies

 

Planning Considerations

The planning consideration phase is “getting your ducks in a row.” This phase we will:

  • Marketing and media objectives review
  • Target audience research
  • Product phase
  • Budget planning
  • Creative and messaging

Implementation

It’s time to buy, and because of our partnership with Hearst Communications, we hold multiple seats in programmatic while most agencies hold one – a real advantage in the media buying space!

 

 

Monitor & Optimize

Media is never “set it and forget it,” and we don’t approach it that way. After the campaign has launched, we will continue to monitor and optimize towards the set goals throughout the lifecycle of the campaign.

 

Reporting & Analysis

Well, what did you expect, we are a data-driven company. As part of the deal, we hold monthly reporting meeting with you and our team of experts who will thoroughly explain the numbers and health of your campaign. We will keep things transparent and productive. We are all after the same goal – your success!

 

 

Our

Expertise.

Media Planning & Buying

Media Buy Execution

Results & Analysis

Paid Media

Let’s collaborate and make an impact with our cross-discipline approach to design and development.

LET'S BEGIN
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