You create a ton of content to market your business. From blogs to social media posts, there’s always another way to promote your brand. Are you sure you’re making the most out of video content, though? After all, 87% of businesses are already using video
Did you know that Facebook had nearly three billion active users in 2022? As a business owner or marketer, you have probably experienced the frustration of creating a Facebook ad campaign, launching it with high hopes, and then seeing little to no results. One of
Instagram and TikTok are two of the most popular social media platforms in 2023, particularly for Gen Z and Millennial social media users. Oftentimes, users who are on one platform are also on another. While TikTok and Instagram bear some similarities, they are also useful
For many people, social networking has become a substantial source of income thanks to its ability to reach millions of people globally. Among the top platforms that have gained popularity in recent years are TikTok, Instagram, and YouTube. If you are a content creator on
Have you noticed lately that your Facebook business posts don’t seem to gain a lot of traction no matter how well-crafted they are? If so, you’re not alone. For a few years now, businesses have been noticing a decline in organic reach on Facebook. This
Almost 50% of customers feel they are more likely to spend money on brand names they trust. This makes it worth your time to create a personable and trustworthy image on which to base your business, starting with its brand story. Although, why is your brand
As of September 2021, TikTok proudly hosts over one billion, monthly active users. 79% of TikTok users around the globe say that the content they see on TikTok is unique is different or unique. Further, 68% of users say that TikTok advertising content is more
In 2022, spending on social media ads increased by over 20%. Many a company’s social media marketing budget continues to grow, but not all businesses can afford this. So, how do scrappy underdogs and startups succeed at creating a successful marketing campaign with fewer dollars? Below
