In 2022, digital advertising had an estimated value of approximately $210 billion. To get the most return on investment for your marketing campaigns, it’s essential to analyze your marketing analytics. Not everybody recognizes the importance of this process, though. Let’s explore the key information you
The world changes fast, and in recent years, cannabis laws have been transforming globally. In the US, it’s now legal in 23 states. With the legalization of cannabis comes a lot of business opportunities for a lot of people. You might find yourself interested in capitalizing
Almost 35% of Americans claim they visit a doctor once a year. Stats like these can help you stay ahead of the curve. Still, it’s only the tip of the medical iceberg. You must also adapt to changing trends and patient needs. One powerful tool
The national health expenditure grew by almost 3% in 2021, reaching almost $4.5 trillion. These kinds of numbers are impressive, but they only scratch the surface. In the medical industry, understanding your customers is vital. This is true whether you’re a pharmaceutical company, a medical device
Once confined to hushed conversations and hidden corners, cannabis has burst onto the main stage. But navigating the market can be like piecing together a complex puzzle. Each segment represents a unique facet of the consumer base. But what if you had the insights to
Under most circumstances, approximately 80% of your company’s profits will come from 20% of your customers. It’s essential to understand what your audience wants so they’ll continue to choose your brand. Successful consumer market research comes from analyzing consumer insights. This drives product innovation and
Hundreds of millions of people fly each year, and the number of airline passengers will likely only increase in the future. Growing any kind of organization takes time and hard work. Some airlines are among the largest businesses in the world and can be very
The quest for effective cannabis marketing can seem like navigating a dense forest without a map. In an industry that’s growing at a rapid pace, understanding and reaching your target audience has never been more critical. But how can one ensure that their cannabis marketing
