Once confined to hushed conversations and hidden corners, cannabis has burst onto the main stage. But navigating the market can be like piecing together a complex puzzle. Each segment represents a unique facet of the consumer base. But what if you had the insights to
Under most circumstances, approximately 80% of your company’s profits will come from 20% of your customers. It’s essential to understand what your audience wants so they’ll continue to choose your brand. Successful consumer market research comes from analyzing consumer insights. This drives product innovation and
Hundreds of millions of people fly each year, and the number of airline passengers will likely only increase in the future. Growing any kind of organization takes time and hard work. Some airlines are among the largest businesses in the world and can be very
The quest for effective cannabis marketing can seem like navigating a dense forest without a map. In an industry that’s growing at a rapid pace, understanding and reaching your target audience has never been more critical. But how can one ensure that their cannabis marketing
Businesses typically spend approximately 8.7% of their total revenue on marketing. This will vary depending on certain factors, such as your industry and the size of your business. The medical industry requires unique marketing strategies to effectively reach patients and build trust. We’ve put together
Did you know that the average person uses the web for about 7 hours daily? Yes, you read that right. We spend about a third of our time online. This is about half of most people’s waking hours, so businesses need to up their game
About 48% of Americans now live in a jurisdiction in which recreational cannabis is legal. The cannabis industry is completely new to most people. As more states legalize it, the popularity of cannabis is growing, but the space is also changing quickly. If you own
If you ask someone to measure revenue, they’ll do so in dollar amounts. If you ask them to weigh inventory, they’ll give you a figure in pounds or kilograms. Asking them to go the distance will give you a set number of miles, and asking
