Yes, content is king. We agree, but it can't be just any content that influences an audience. To make an impact, it needs to be productive and relevant. We have said it before, and we will repeat it, research is critical.
To best represent your brand with creative content, you need to research to understand your customer and competition fully. More importantly, you need to know how people feel about your brand. With this knowledge in hand, your creative content will portray the voice and tone that resonates with your audience.
Phase 1: Research
Phase 2: Creative Brief
Phase 3: Design
Like everything else that we do, we want to start the creative content process with a deep dive into your company and core audience. We want to understand your goal and what makes you and your customers tick. Best way to do that is by leveraging our rich research tools and technologies.
We will work with you to complete a creative brief that outlines each key component of the project. The research findings will help to guide the answers and goals of each project. If your project includes a video, the brief will be completed as well as a complete storyboard.
Now for the fun part! Once we have the data and concepts identified, the collaborative process begins. We will work with you at each step of the way to ensure that the final creative content is designed to achieve your goals.
One of our representatives will reach out to you soon!