Branding - 46Mile SF Marketing and Advertising Agency
Service

Brand Strategy

46Mile Logo

A brand is never limited to just logo and color pallete.

A strong brand directly connects your business plan to consumer needs, emotions, and impacts the competitive environment. You can’t build or change a brand if you don’t know who your target audience is, where they consume media, and what influences their actions.
As your partner, you gain access to premium research tools and technology that can guide a brand that is tailored to your target audience. We believe that data is the driving force behind a brand’s vision, mission, messaging, brand identity, and internal and external roll-out plans.

Specializations

Brand Development
Brand Messaging Platform
Customer Definition
Product Launch Plan
Usability Testing

The Process

1

Research: Marketing Audit and Business Understanding

2

Vision, Mission, and Values

3

Naming/Messaging Architecture

4

Brand Identity

5

Adoption Plan & Execution

Research: Marketing Audit and Business Understanding

Enterprise-level research technology allows us to dive deep into the market to gain knowledge of industry gaps, consumers, and competition.

Vision, Mission, and Values

A company's roadmap is made up of its vision, mission, and values. The very definition of who your company is, or who you want to become, and guiding transformational initiatives by setting a defined direction for your company's growth.

Naming/Messaging Architecture

We have designed a series of workshops to help determine a name and messaging architecture that best represents the vision, mission, values, and company’s goal.

Brand Identity

The logo, tone, tagline, and typeface shape the visual appeal of your brand. These elements are the visual cues for brand recognition and vital to building brand equity.

Adoption Plan & Execution

With a new or refreshed brand comes great responsibility. Now you must tell your employees and the world. As your partner, we can help you plan and execution and internal and external adoption plan.

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