At 46Mile we have access to some of the most powerful audience research tools out there and we put them to use when designing your website. We start by asking you to provide a database of your customers that we then use to create audience segments telling us how each engages with technology, media, and other brands. We also learn about day-to-day activities and reactions towards other psychological stimuli. This provides a clearer picture of who is coming to your site and how they like to engage with brands like yours.
OUR SERVICES
Web
Development.
At 46Mile we have access to some of the most powerful audience research tools out there and we put them to use when designing your website. We start by asking you to provide a database of your customers that we then use to create audience segments telling us how each engages with technology, media, and other brands. We also learn about day-to-day activities and reactions towards other psychological stimuli. This provides a clearer picture of who is coming to your site and how they like to engage with brands like yours.
Our
Process.
Research
During the initial research phase, we take stock of everything you and your competitors are doing currently. Some of the items reviewed in this phase are listed below:
- Site audit – SEO, code, content, etc.
- Content gap analysis
- Code audit
- Audience research – determine primary persona
- Competitive research
Data Organization
This phase is all about starting off the project with our best foot forward. Here we take all the information we gathered in the first phase, organize it and create many of the assets we will need during the build process. Some of these items include:
- Sitemap
- Content map
- Buyer personas
- Journey by persona
- Brand guidelines
Design
“Measure twice cut once,” we take this phrase seriously. In this phase we create the visual assets of the project. At the end of this you will have a crystal clear idea of what we will be building. The deliverables below serve as a high-level blueprint of the final product.
- Wireframes
- Design mockups – mobile & desktop
- Revisions
Development
This is where the magic happens and our developers get excited. Here we actualize everything we have put together in phases one through three.
- Website front end
- Website back end
- Quality assurance – website performance and stability testing
Analytics
Here we focus on giving you the tools needed to track the performance of the end final product.
- Setting up pixels
- Conversion tracking
- Dashboards
Our
Expertise.
Web Design & Development
Mobile App Creation
E-commerce & Content Strategy
Information Architecture & User Experience
Web Hosting and Maintenance
Custom Reporting Dashboard
Let’s collaborate and make an impact with our cross-discipline approach to design and development.
LET'S BEGIN