Did you know that Facebook has over 2.9 billion active users worldwide? With such a large audience, it’s no wonder that businesses are flocking to Facebook to promote their products and services.
If you want to join the ranks of successful Facebook advertisers, you need to know how to create a new ad account on Facebook. In this article, we’ll take you through the process step-by-step, so you can start creating effective Facebook marketing campaigns that reach your target audience and achieve your business goals.
Preparing to Create a New Ad Account
Before you create a new ad account on Facebook, there are a few things you should prepare in advance. These steps will help you set up your account more quickly and efficiently, and ensure that you have all the information you need to create effective ad campaigns.
Determine Your Advertising Objective
The first step in creating a new ad account on Facebook is to determine your advertising objective. This is the goal you want to achieve with your ad campaign, such as increasing brand awareness, driving website traffic, or generating leads.
It’s important to be clear about your advertising objective from the start, as this will guide the rest of your ad campaign setup. Facebook offers a range of advertising objectives to choose from, so take some time to review your options and select the one that best fits your goals.
Gather the Necessary Information
To create a new ad account on Facebook, you’ll need to provide some basic information about your business. This includes your business name, address, and website URL. You may also be asked to provide a phone number and email address, although these are optional.
Before you start the account creation process, make sure you have this information on hand so that you can enter it quickly and accurately. This will help you avoid delays or errors in setting up your account.
Decide on the Payment Method
Finally, you’ll need to decide on the payment method you want to use for your ad campaigns. Facebook offers a variety of payment options, including credit cards, PayPal, and direct debit.
To set up your payment method, you’ll need to enter your payment information and select a billing threshold. The billing threshold is the amount of money you’re willing to spend on your ad campaign before Facebook charges your payment method.
It’s important to choose a payment method and billing threshold that work for your business’s budget and cash flow. Keep in mind that Facebook will charge your payment method automatically based on your billing threshold, so make sure you have enough funds available to cover your ad campaign costs.
Create a New Ad Account on Facebook
Once you have prepared to create a new ad account on Facebook, it’s time to start the account creation process. Here’s a step-by-step guide to help you create your new ad account:
Log in to Facebook for Business
To create a new ad account on Facebook, you’ll need to log in to your Facebook for Business account. If you don’t have a Facebook for Business account, you can create one by visiting business.facebook.com and following the prompts.
Once you’re logged in to your Facebook for Business account, click on the “Create” button in the top-right corner of the screen and select “Ad Account” from the dropdown menu.
Choose Your Ad Account Settings
The next step is to choose your ad account settings. This includes entering your business name and selecting the time zone in which you want your ads to be shown.
You’ll also need to choose a currency for your ad account. This is the currency in which you’ll be charged for your social media ads. Make sure you select the currency that matches your business’s billing currency.
Add People to Your Ad Account
Once you’ve set up your ad account settings, you’ll need to add people to your ad account. This includes anyone who will be managing your social media ads or accessing your ad account.
To add people to your ad account, click on the “Add People” button and enter the email address of the person you want to add. You can assign different roles to each person, depending on their level of access and responsibilities.
Enter Your Payment Information
Next, you’ll need to enter your payment information. This includes selecting your payment method and entering your billing information.
You’ll also need to set up your billing threshold. This is the amount of money you’re willing to spend on your social media ads before Facebook charges your payment method.
Review and Submit Your Ad Account
Finally, review your ad account settings and make sure everything is correct. Once you’re ready, click on the “Submit” button to create your new ad account on Facebook.
Setting Up Your Ad Campaign
Now that you have created your new ad account on Facebook for Business, it’s time to start setting up your first ad campaign. Here’s a step-by-step guide to help you set up your ad campaign:
Choose Your Campaign Objective
The first step in setting up your ad campaign is to choose your campaign objective. This is the goal you want to achieve with your social media ads, such as increasing website traffic, generating leads, or boosting brand awareness.
To choose your campaign objective, click on the “Create” button in the top-right corner of your ad account dashboard and select “Ad” from the dropdown menu. Then, select your campaign objective from the list of options.
Set Up Your Ad Set
Once you have chosen your campaign objective, it’s time to set up your ad set. This includes defining your target audience, budget, and scheduling.
To set up your ad set, you’ll need to select the audience you want to reach with your social media ads. You can target your audience based on demographics, interests, behaviors, and more. You’ll also need to set your daily or lifetime budget and choose when you want your ads to be shown.
Create Your Ad
The final step in setting up your ad campaign is to create your ad. This includes choosing your ad format, creating your ad copy, and adding images or videos to your ad.
To create your ad, select your ad format from the list of options, such as image ads, video ads, or carousel ads. Then, write your ad copy and add any images or videos you want to include in your ad.
Submit Your Ad Campaign for Review
Once you have set up your ad campaign, it’s time to submit it for review. Facebook reviews all ads before they are shown to users, to ensure they comply with its advertising policies.
To submit your ad campaign for review, click on the “Submit” button in the bottom-right corner of the ad creation screen. Your ad campaign will then be reviewed by Facebook, and you will receive a notification when it is approved and ready to be shown to users.
Launching Your Ad Campaign
After you have set up your ad campaign, it’s time to launch it! Here’s how to do it:
Review Your Ad Campaign
Before launching, make sure to review your ad campaign one last time to ensure that everything is correct. Check the budget, the targeting, the ad creatives, and the ad copy to make sure they are aligned with your business goals.
Choose Your Ad Placement
Facebook offers several options for ad placement, including in-feed ads, stories, and audience network ads. Choose the placement that best suits your goals and budget.
Set Your Ad Schedule
You can choose to run your ads continuously or for a specific period. You can also set the start and end date for your ad campaign.
Launch Your Ad
Once you are ready, click the “Launch” button to start your ad campaign. Your ad will be reviewed by Facebook to ensure it complies with its advertising policies. Once approved, your ad will start running on the selected placement.
Monitor Your Ad Performance
It’s essential to monitor your ad performance regularly to see how it’s doing. Facebook provides several metrics to help you understand the effectiveness of your ads, such as impressions, clicks, click-through rate (CTR), cost per click (CPC), and cost per acquisition (CPA). Use this data to optimize your ad campaign and achieve better results.
Tips for Successful Facebook Advertising
While creating a new ad account and launching your ad campaign are essential steps, there are several best practices to keep in mind when it comes to Facebook advertising. Here are a few tips for successful Facebook advertising:
Define Your Target Audience
One of the keys to successful Facebook advertising is defining your target audience. The more specific you are with your targeting, the more likely you are to reach people who are interested in your products or services.
Use Eye-Catching Creatives
Your ad creative is what will capture your audience’s attention and entice them to engage with your ad. Here are some tips for using eye-catching creatives:
- Select visuals that are clear, crisp, and well-lit
- Avoid blurry or pixelated images or videos, as they can give off an unprofessional vibe
- Bright colors like red, yellow, and orange can catch people’s attention and create a sense of urgency
- Be sure to use contrasting colors that stand out from the background and are easy to see
- Make sure your ads align with your brand’s color scheme, fonts, and style
- Don’t overload your ads with too much text or too many elements
- Focus on a clear and concise message that resonates with your audience.
- Try experimenting with different types of visuals, such as images, videos, carousels, or slideshows
Test Different Ad Formats
Facebook offers several ad formats, such as video ads, carousel ads, and collection ads. Test different formats to see what works best for your business.
Optimize for Mobile
More than half of Facebook users access the platform via mobile devices. Make sure your ads are optimized for mobile to ensure a seamless user experience.
Monitor Your Ad Performance
Regularly monitoring your ad performance is crucial to understanding what’s working and what’s not. Use Facebook’s analytics tools to track metrics like engagement, reach, and conversions.
Common Facebook Advertising Mistakes to Avoid
While Facebook advertising can be a highly effective way to reach new audiences and grow your business, there are several common mistakes that businesses often make when creating and launching their ad campaigns. Here are a few mistakes to avoid:
Targeting the Wrong Audience
One of the biggest mistakes businesses make is targeting the wrong audience. Be sure to define your target audience as specifically as possible to ensure that you’re reaching the people who are most likely to be interested in your products or services.
Not Using High-Quality Creatives
Your ad creative is what will capture your audience’s attention and entice them to engage with your ad. Make sure your visuals are high-quality, your copy is compelling, and your messaging is clear.
Ignoring Ad Performance Metrics
It’s crucial to regularly monitor your ad performance to understand what’s working and what’s not. If you’re not tracking metrics like engagement, reach, and conversions, you won’t be able to optimize your campaigns for success.
Failing to Test and Refine
Testing different ad formats, visuals, copy, and targeting is key to optimizing your campaigns for success. If you’re not regularly testing and refining your approach, you may be missing out on opportunities to reach new audiences and grow your business.
Get Started with Facebook Advertising for Your Business
Congratulations, you have learned how to create a new ad account on Facebook! With this knowledge, you can now start creating effective Facebook marketing campaigns to reach your target audience. Remember to carefully plan your campaigns, set realistic goals, and use the right targeting and ad formats for your business.
If you need help with your Facebook advertising, don’t hesitate to contact us at 46Mile. Our team of experts can help you create a successful campaign that will attract more customers to your business.
We can also provide you with other marketing solutions to suit your specific needs. Contact us today to get started!