Did you know that 0.78% of Google users click on Google’s second page? This shows that if you don’t get your content on Google’s first search results page, you’re in trouble. It will be harder for people to find your content.
It will be harder for your website to grow too. But branded search marketing can help. Branded search helps establish your brand.
When people search for your company’s name, your website should pop up. If that doesn’t happen, that’s a big problem. Keep reading and learn more about what branded search can do for you.
What You Need to Know About Branded Search
There are almost 200 million websites active on the internet. This means you have a lot of competition. It may seem impossible to make your website stand out among so many other websites.
But you can do this with proper company marketing and a branded search strategy. Google’s algorithm runs on keywords. Search engine optimization is built upon popular and niche keywords.
While you can use many different keywords to boost your content, they will only get you so far. You need to turn your company’s name into a keyword.
Choosing a good company name will bring you far. Most company names consist of two or more words. This makes the name easier to find on the internet.
But you can find success with branded search no matter what your company’s name is. The goal is to make it into something that people will search for. This can be difficult at first.
This is because most people won’t know the name of your company. But you can make your brand’s name more memorable in different ways. You can start by incorporating your brand’s name throughout your content.
Using your brand’s name as a keyword will show the Google algorithm that it is important. But you don’t want to go overboard. Some people use too many keywords in a short space.
This is known as keyword stuffing and it is not good for your search ranking. Google might rank your website lower if you spam your keywords. Scatter the keywords throughout your content instead.
This will maintain a natural flow throughout your content. The keyword will still be prominent too. You can also incorporate other words into your main keyword.
The Details
Suppose your company name is “Tall Tree.” You can use alternative keywords like “Tall Tree Agency” or “Tall Tree Incorporated.” It doesn’t matter too much as long as you have the main name of your business in the keyword.
Don’t expect results overnight when using this method. The power of search engine optimization may take weeks or months. But once it does start working, you will notice a big increase in website traffic.
Google will start promoting your content based on your brand’s name. People will become more familiar with your brand’s name too. This is important because not many people bother to remember the name of a brand.
They might remember what you sell or what services you provide. But remembering your brand’s name is another matter. But by making your name impossible to ignore, it is easier for others to remember.
It is also easier to remember when people see the name repeatedly. This is why you should use your brand’s name in all your content. You should ideally show up on the first page of Google as the first search result.
This is important because 28.5% of Google users click on the first search result. This will put you ahead of the competition. It will also put you ahead of any other brands with similar names or services.
Other Ways to Optimize Branded Search
Focusing on branded keywords will bring you a long way. But it can’t do everything. You also need to think about general Google search optimization and business marketing. SEO plays a big part.
If your site doesn’t have basic SEO, it isn’t going anywhere. It won’t matter how many branded search strategies you use. Every successful website has flawless SEO.
You can improve your website’s overall SEO by using non-branded keywords. It is a good idea to use a mix of branded and non-branded keywords. This ensures that your website’s SEO is well-grounded.
It will also make your site more attractive to the Google algorithm. Non-branded keywords can be anything. But they should focus on whatever products or services your brand offers.
This will help your website stand out from the competition.
Fine-Tuning Your Website
You should also avoid stuffing non-branded keywords. Always space your keywords away from each other.
This creates better content and will give your site a better search ranking. You can use keywords in your content titles too. This is important for making sure people find specific pieces of content.
It is important to craft catchy and interesting content. No one wants to read anything that sounds long and boring. You can polish your content by making it easier to read.
Break up long paragraphs and shorten long sentences. Add headers to your content to break up different subjects. This will give your brand an overall boost.
All about Branded Search
Branded search is important if you want to get your brand’s name out there. You can accomplish this by using branded keywords. This spreads your company’s name around and makes it well-known.
It is also important to use non-branded keywords to improve your website’s SEO. This will give your site an overall boost. To learn more about marketing your website, check out our services.
