Did you know that the worldwide healthcare industry was valued at $336 billion last year and is expected to have a compound annual growth rate of almost 8% for the next eight years?
While there’s plenty of money to be made, there’s also a great deal of competition out there. If you want to expand as a business, then you’ll need to master the art of health and wellness marketing.
Are you in need of a marketing agency near me? Keep reading to learn all about health and wellness marketing tips that can level up your brand awareness and more.
Launch a User-Friendly Website
Can you believe that almost 30% of small businesses don’t even have a website? A dedicated site is what a knowledgeable marketing agency would call foundational. This is the place where you can build your brand from the ground up.
While the design should be eye-catching, you’ll want to balance the aesthetic aspects with the functional ones. It’s better to have a practical site that functions well rather than a work of art that’s a mess. However, a skilled designer can ensure that your site meshes the best of both worlds.
Launching a website doesn’t mean that the work is over. It should be maintained and kept up to date. Whether you’ve changed your address or opened up a new location, the longer this info stays outdated, the more business you could lose.
The last thing you’d want is for a bunch of dead links to crop up, too. These should be tested on a regular basis so that you know they’re working as intended. Fixing a dead link is as easy as updating it with the new version or getting a different yet similar link instead.
Publish Well-Researched Articles
Are you looking for more health and wellness marketing tips? If so, you can supercharge your website by publishing articles there on a regular basis. Many people are curious about facts relating to this industry, so why not give them what they want?
With enough dedication, it won’t be long until your visitors start viewing your business as the foremost authority on health and wellness matters. The key is to focus on both quality and quantity. If you let the quality slip, then your reputation can end up slipping along with it.
To win the confidence of your readers, it’s a good idea to cite your sources and only add links that are from trusted sources.
You should also try to post as often as possible. Once a day is a bit too much for most businesses but you shouldn’t go without posting at least once a week. This can ensure that the fires of interest keep burning.
The last thing you’d want is for your website traffic to take a nosedive.
Tap Into the Power of SEO
You should never follow any health and wellness marketing guide that doesn’t emphasize search engine optimization. There’s no denying that SEO is the secret sauce in any marketing campaign recipe. Without it, you can’t expect to reach the full potential of your efforts.
By using search engine optimization, you can work smarter instead of harder. This essential marketing strategy is evolving all the time so it’s important to find someone who is well-versed in tried and true strategies.
For example, you should never over-saturate your articles with an abundance of keywords. This can end up backfiring so that even fewer viewers find your content. Aside from paying attention to the number of keywords, you should also go with quality ones.
Some inexperienced people choose the popular ones and call it a day. The downside of this is that the most-used keywords often have a high degree of competition. Instead of bringing your content to the top of the list, it could stay where it is or even get pushed back.
This is why knowledgeable SEO experts choose a combination of popular and mid-tier keywords. That way, your articles will have the best chance of being in the top results.
Be Active on Social Media
If you want health and wellness marketing advice, then you should make sure you have a strong social media presence. This is one of the best ways you can forge a meaningful and lasting connection with your audience. While it’s not necessary to have an account on every single platform, you should cover your bases by signing up for the most popular ones.
These include Instagram, Facebook, Twitter, and YouTube. From sharing photos and videos to linking to your site and other content, there are many ways to drive traffic in a positive way.
Social media also makes it much easier to engage with your audience in a meaningful way. Instead of yelling at them through a megaphone and trying to get them to preorder your latest product, you can start a dialogue. Posts are great for asking questions that can be answered in the comments section.
Make sure you keep an eye on comments and address as many of them as you can. Even negative comments are sometimes in need of an ear. If you address people with respect and personality, then you might even win over people who may not have considered buying your products or services.
Sometimes disgruntled customers will vent in the comments. This is another awesome opportunity to connect with someone and invite them to reach out to customer service. By doing everything you can to solve issues, you can make customers happy and prove to other people that you’re a business that cares.
Create a Convenient App
It’s becoming more and more common for businesses to have apps. In health and wellness, it’s almost a necessity. Not only can a quality app set you apart from your competition but it can also ensure you give the best service possible. For instance, it’s a great way for patients to schedule appointments, get real-time updates, ask questions, and so much more.
You can also use the app to inform users of special offers.
Like a website, an app is something you should also keep updated. This is crucial for both the user experience and the security of everyone involved. Without regular patches and reinforcement, cybercriminals can take advantage and slip through the cracks.
The last thing you’d want is to deal with the legal and financial trouble associated with a data breach.
You could also develop more than one app depending on the purpose. That can keep each app as simple as possible instead of trying to cram too many features and functions into one.
Keep an Eye on Your Competitors
One effective strategy you should consider involves making a list of your competitors. Be sure to note which businesses are your fiercest competition. By tracking their habits and strategies, you can get a better idea of what works and what doesn’t.
It can also spur you to think of methods that improve whatever they’re doing so that you can be even more effective than they are. You better believe that your competitors will keep an eye on you so they’d have an advantage if you didn’t do the same thing.
Are you unsure of how to find your competitors in the first place? You’ll be glad to know that SEO can help. By looking up keywords that are relevant to your health and wellness business, you’re sure to come across your biggest competitors because they’ll be near the top of the results page.
Aside from focusing on your competition, you should also consider making some mutually-beneficial alliances. There are sure to be a few or more brands that could complement your health products and services. By reaching out to them, you can discuss the best way of promoting each other.
This could take the form of a sponsorship, discounts on supplies, referrals, and much more. Your competitors will try to do the same thing so the earlier you can forge a professional alliance, the better off you’ll be. It’s possible to nurture a relationship that could last for many years to come.
Are You Ready to Hire a Marketing Agency Near Me?
Now that you’ve learned all about health and wellness marketing tips that can level up your brand awareness, it’s time to reap the benefits of a marketing agency near me. With help from the pros, you’ll see a real return on your investment.
46Mile is dedicated to offering you a comprehensive marketing service. From designing logos and websites to managing social media and article content, you can count on us to grow your brand and integrate your marketing efforts.
Don’t hesitate to reach out to us. We look forward to working with you.
