Did you know that there are almost 200 million active websites on the internet? This is a lot of competition if you plan on creating a website of your own. SEO content marketing can help.
SEO is also known as search engine optimization. It is the foundation of every successful website. Your website will be a lost cause if you don’t employ basic SEO marketing strategy options.
But where should you start? Keep reading and learn more about what SEO can do for you below.
What You Need to Know About SEO Content Marketing
It is vital that your search engine ranking puts your content on Google’s first page. This is because 0.78% of Google users click on the second page. This may not be too surprising since the first page has everything an internet user needs.
There is no need to go to the second page. But if your content ranks on Google’s second page, it will be hard for people to find you. Your content will sink into the depths of the internet without ever finding success.
You can avoid this problem with proper blog marketing and a good advertising strategy. Before considering paid marketing methods, start with basic SEO practices. SEO is based on keywords.
A keyword is a popular string of words that a person might type into Google. “Blue eyeshadow” is a popular keyword. Whenever you type this into Google, millions of results will show up.
But what makes some results show up on the first page? And what makes others appear on the 20th page? The way you use keywords is important.
If you use keywords that are too vague or oversaturated, it will be hard for people to find your content. This is because millions of other websites are targeting the same keyword. Those larger websites will show up on the first page long before you.
It is better to choose a keyword that is more niche. Long-tail keywords can help. These consist of more than three words.
Longer keywords are more niche. They make it easier for people to find your content. It is also important to not overdo it with keywords.
Some people think that using more keywords will provide better results. But this is not true. This is known as keyword stuffing.
The Details
Using too many keywords in a small space will rank you lower on Google. It is instead better to space out a few good keywords throughout your content. The Google algorithm will notice this and promote your content.
You can follow SEO trends too. Following trending topics on the internet is a great way to gain traction. Creating content around popular topics should bring more attention to your website.
But you should also create high-quality original content as well. Google will never rank your content highly if you don’t have good content. Make sure your content is interesting and catchy.
Don’t create big walls of text. These are hard to read and they will frustrate your viewers. Your viewers may prefer to read similar information on another website that is formatted better.
It is also important to have a good title for your content. Every result on the first page of Google has a catchy title. The very first search result receives a 28.5% clickthrough rate compared to other first-page results.
The very first result is likely written to be irresistible. You can write an irresistible title by using emotionally charged words. The words “shocking” or “unbelievable” are often found in these search results.
Using these words for your titles can give them a boost.
Other Ways to Use SEO Marketing
You can also give your SEO content a boost by using links. Some people don’t use any links in their content. This is a big mistake.
The Google algorithm doesn’t like when content doesn’t have links. This is because content without links is not seen as reputable or trustworthy. Google will rank your content lower for that.
There are two main types of links: internal and external links. Internal links are connected to your content. They help create a web of connections between your different articles and web pages.
This also helps your viewers find more of your content. External links bring traffic from your site to another site. This might seem counterintuitive.
Why would you want to bring traffic away from your site? The benefit of external links is that they build a relationship between your site and another.
What You Need to Know
Most people choose external sites that are larger and more popular than theirs. This shows Google that your site is connected with an established and trusted site.
Google will also see your site as more trusted and reputable. This will help you move up the search rankings. Paid advertising can sometimes be helpful for your content too.
But you should do this once you have a solid SEO foundation. Paid advertising is great as an extra boost. It helps people find your website.
It also brings more people to your website. Paid advertising is best done in short bursts. SEO is better for the long term.
All About SEO Content Marketing
SEO content marketing is essential to understand if you want your website to be a success. SEO focuses on keywords, content creation, and links. These factors will help make your website more visible and bring in more traffic.
It will put you on the good side of the Google algorithm too. To learn more about using SEO for your website, check out our services.
