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What Is Return on Ad Spend? Nearly 50% of businesses fail within the first five years in the United States. However, there are measures you can implement to help avoid this. As you might guess, advertising plays a large role when it comes to ensuring business

Are You Taking Advantage of E-commerce? In the United States, there are around 3.8 million e-commerce websites. Many consumers have grown accustomed to buying products online, so you may want to venture into e-commerce with your business. Whether you already have a brick-and-mortar retail store or you’re starting a

Top Tips on How to Develop a Successful Business Branding Strategy Are you looking to make your business stand out from the competition? Building a strong business brand is essential for any business that wants to be successful. It’s not enough just to have a

Have You Converted Your GA to GA4? Did you know that Google was invented as early as 1998? Ever since then, Google has become the number one search engine platform in the world. It has far surpassed all other search engines such as Yahoo, Bing, and

Why an Omnichannel Approach Is Critical Around 78% of consumers use 2 or more channels when looking for products/services and making purchases. Modern consumers have high expectations from their favorite brands. Convenience is a huge factor, and part of that means easily being able to interact with

The 11 Must Dos for Successful B2B Marketing These days, millennials make 73% of B2B buying decisions. If you want to make B2B sales, then you should target your audience where they are: online. While there are many strategies you can use as part of a successful B2B

Top Arts and Entertainment Marketing Strategies That Work   Did you know that between 2012 and 2022, the media and entertainment industry grew by 15 percent? There’s a market out there for companies in this sector. However, the arts and entertainment industry is a competitive market