How to crop a video on iPhone – the complete guide

You create a ton of content to market your business. From blogs to social media posts, there’s always another way to promote your brand.

Are you sure you’re making the most out of video content, though? After all, 87% of businesses are already using video marketing. If you haven’t followed suit, it’s time you do so in order to stay competitive in your local market.

The good news is you don’t need expensive equipment for high-quality video content. In fact, all you really need is an iPhone.

Don’t worry if you don’t know how to crop a video on iPhone apps, though. This article is here to help. Keep reading for your complete guide on iPhone video cropping.

The Value of Video Content Marketing

Your top priority with content marketing should be to connect with your target audience. One way to do this is by creating video content marketing.

That doesn’t mean that posting any video on social media will perform well. There are specific ways to ensure it’s engaging, informative, and entertaining. This is how companies can communicate their brand message and values to potential customers.

Video content marketing can be shared on various platforms, too. Consider social media, websites, and YouTube channels. These make it easy for people to discover and engage with your content.

One of the primary benefits of video content is its ability to increase brand awareness and exposure. Videos can quickly grab people’s attention. They then provide a memorable experience that sticks with them.

By creating high-quality video content, businesses can stand out. Additionally, videos are highly shareable. That means that your content can reach an even wider audience.

Why You Should Use an iPhone

There are many reasons why iPhones are so popular. That’s why there are over 1.5 billion active iPhone users as of this year.

First, iPhones have high-quality cameras. They can capture stunning visuals and record professional-looking videos.

The latest iPhone models feature advanced video stabilization and editing tools, too. They allow you to create more polished and appealing content with ease. This is great for businesses that want to create top-quality content that promotes their brand.

Second, iPhones are portable and convenient to use. With these in your employees’ pockets, it’ll be easy to capture videos on the go.

This flexibility allows businesses to create a wide range of video content. Examples include behind-the-scenes glimpses, product demos, or customer testimonials.

Plus, iPhones offer the ability to edit and upload videos directly to the Internet. That way, you can quickly share your content on social media platforms and other digital channels.

Difference Between Cropping and Trimming

Some might think that “cropping” and “trimming” videos are interchangeable terms. They’re not, though.

Cropping a video means adjusting the frame of the video by cutting off parts of the edges. When you crop a video, you’re essentially changing the composition of the shot by making it smaller.

Trimming a video, on the other hand, means shortening the length of the video. With this editing process, you’re removing parts of the footage altogether.

This is useful if you want to remove any content from the video, such as a long introduction or ending. Trimming can help you create a more concise and focused video that gets straight to the point. For effective content marketing, this directness can be essential to result in sales conversions.

Reasons to Crop a Video

Cropping a video for content marketing can help to improve its visual impact overall. It can also make it more engaging for your target audience.

Consider removing any unnecessary parts of the video frame. This can be of particular value if you’re sharing your video on social media platforms.

Here, attention spans are often short. By cropping a video, you can ensure that only the core intent of the video is communicated without distractions.

Another reason to crop a video for marketing is to optimize it for different platforms. Social media platforms like Instagram and TikTok have specific requirements, for instance. These also differ from traditional video formats.

You can adjust to this by cropping your video to the appropriate aspect ratio. This can ensure that it looks its best and fits seamlessly within the platform. With the video looking better because of this, it’ll make it easier for your audience to watch and share.

Using the iPhone’s Photo App

If you want to know how to crop a video on iPhone default editing tools, it’s easy to do. You’ll be using the Photos app.

First, open the app and select the video you want to crop. Next, tap the “Edit” button at the top right corner of the screen. This will bring up the basic iPhone editing tools.

From here, select the “Crop” button. This will allow you to adjust the frame of the video. You can use your fingers to drag the corners of the frame and move it around.

Make sure to use the grid lines on the screen to help you align the video and keep it level. You can also use the slider to zoom in or out of the video.

Finally, you can change the video’s proportions. Do this by tapping the “Aspect Ratio” button and selecting an option like square or portrait.

If you make a mistake while cropping the video, don’t worry. You can use the “Reset” button to start over. When you’re finished, simply tap “Done” to save your changes.

Different Video Editing Apps

The iPhone offers several video editing apps beyond Photos, too. One of the most popular apps is iMovie. It comes pre-installed on all iPhones.

iMovie is a user-friendly app that provides a range of editing tools. You’ll find features for trimming, cropping, using filters, and adding special effects.

It also allows you to add music, voice-overs, and titles. This makes it a versatile option for creating a variety of video content.

Another popular video editing app is CapCut. This is a free app that offers even more advanced editing features.

CapCut has tools for adjusting video speed, adding transitions, and creating custom effects. It also offers a range of templates and animations that can help you create visually stunning videos with ease.

Other video editing apps for the iPhone include InShot, Splice, and Kinemaster. Take some time to research which video editing apps might suit your video content marketing needs best.

It’s opportunities like this that can make the iPhone so appealing to businesses. Perhaps that’s why Apple makes 52% of its revenue from iPhone sales.

How to Crop a Video on iPhone Apps

Let’s take a closer look at how to use these other apps for video cropping. In iMovie, start by selecting the video clip you want to edit.

Then, tap on the crop tool, and drag the corners of the frame to adjust the size. You can also use the aspect ratio tool to adjust the frame to the appropriate dimensions. Once you’re happy with the crop, you can save the edited video and share it.

In CapCut, the process is similar. You’ll choose a video, select “Crop,” and drag the frames to suit your needs.

Additionally, CapCut provides a preview feature. This allows you to see how the cropped video will look before saving the changes.

That might be valuable insight to prioritize the goal of your video content. For further guidance on how to optimize your content marketing, read more about these industry trends.

Planning Your Video Shoot

A proper video shoot for content marketing can have a lot of ins and outs to navigate. That’s why planning ahead can be so helpful. It’ll help ensure that your video is effective, engaging, and meets your business goals.

Before you start filming, it’s important to have a clear idea of your target audience. You also want to know the specific message you want to convey and the type of video you want to create. This can help you choose the appropriate location, props, and equipment needed for the shoot.

Once you have a clear idea of what you want to achieve, start planning the logistics. This includes creating a script or storyboard, for example. It might also mean scouting locations, choosing the right camera and lighting equipment, and hiring any necessary crew or talent.

It’s also important to plan for any potential obstacles or challenges. You might experience weather or scheduling conflicts. So, have a backup plan in case things don’t go as planned.

Using Videos on Social Media

Again, it’s important to create content that is truly successful on social media. Otherwise, all of your hard work won’t be worth the investment. Since there are over 4 billion social media users throughout the world, don’t take this lightly.

Create short, attention-grabbing videos that showcase something specific. Highlight your team or your customers as examples.

Another effective way to use videos on social media is to create behind-the-scenes content. This gives your audience a glimpse into your company culture or day-to-day operations.

It can also help humanize your brand and build trust with your audience. For example, you can create a video showing how your team works together. Or, show off a tour of your office or workspace.

Encourage employees to keep their iPhones on hand at all times. That can be a valuable strategy for capturing and creating content for social media. For the best results, hire a reliable social media marketing agency.

Whether it’s snapping a quick photo or recording a short video, it can be used for content marketing. Having access to a smartphone can help employees capture the moments that matter, too. Then, they can share them with your business’s audience in real-time.

Other Ways to Optimize Video Content

Beyond cropping, consider other techniques to optimize your video content marketing. For example, you can add text overlays to highlight key information in your video.

This can help grab your audience’s attention. Plus, it’ll make your content more accessible to viewers who may be watching with the sound off. You can also use music and sound effects to set the mood and create a more immersive viewing experience.

Another way to optimize your video for content marketing is to use a consistent brand. Have a singular voice and visual style across all your content. This can help build brand recognition and make your videos more memorable.

Further, use calls to action at the end of your video. Be intentional about encouraging viewers to take a specific action. Ask them to do things such as visiting your website or subscribing to your newsletter.

Using Video Content Analytics

Don’t underestimate the value of social media analytics here. They can be a powerful tool for optimizing your video content marketing strategy.

Consider tracking key metrics such as views, engagement, and shares. With these, you can gain valuable insights into what’s resonating with your audience. Then, you can adjust your content accordingly.

For instance, perhaps you notice that your audience is responding well to certain types of videos, such as how-to guides or product demos. As a result, you can create more content in that vein to build on that momentum.

Another way to use analytics is to track watch time and retention rates. These can help you identify areas where you may be losing viewers’ attention. So, if viewers are dropping off early in your videos, change your opening scene.

Be Willing to Ask for Professional Help

Hiring an advertising agency for content marketing can be a smart investment for many reasons. They’re ideal for businesses looking to create effective video content that they know will work.

A good agency can provide expertise and experience in creative areas such as video production and audience targeting. They can also help businesses develop a cohesive brand strategy across all their marketing channels.

It’s important to research potential agencies with care. Ask questions about their experience, past clients, and areas of expertise. It’s also important to set clear expectations and goals for your content marketing campaign.

Work With Industry Experts

You now hopefully know more about how to crop a video on iPhone apps. Still, that doesn’t mean you have to arrange all of your video content marketing by yourself. There are industry experts available to help.

In fact, that’s where we come in. We specialize in developing branded marketing strategies for businesses like yours. Learn more about how our creative design services could benefit you and your team.