Did you know that Facebook has over 2.9 billion active users worldwide? With such a large audience, it’s no wonder that businesses are flocking to Facebook to promote their products and services. If you want to join the ranks of successful Facebook advertisers, you need to know how to create

If you’re marketing to an older audience, traditional mediums like print and TV advertising can still do the trick. If you’re aiming for a younger demographic, however, you’re going to want to find them where they live: online. These days, about half of Snapchat’s users are high school and college-aged

Did you know that Facebook had nearly three billion active users in 2022? As a business owner or marketer, you have probably experienced the frustration of creating a Facebook ad campaign, launching it with high hopes, and then seeing little to no results. One of the most common issues that

Instagram and TikTok are two of the most popular social media platforms in 2023, particularly for Gen Z and Millennial social media users. Oftentimes, users who are on one platform are also on another. While TikTok and Instagram bear some similarities, they are also useful for different things. For example,

For many people, social networking has become a substantial source of income thanks to its ability to reach millions of people globally. Among the top platforms that have gained popularity in recent years are TikTok, Instagram, and YouTube. If you are a content creator on social media, you might wonder

Have you noticed lately that your Facebook business posts don’t seem to gain a lot of traction no matter how well-crafted they are? If so, you’re not alone. For a few years now, businesses have been noticing a decline in organic reach on Facebook. This is in part due to

In 2022, spending on social media ads increased by over 20%. Many a company’s social media marketing budget continues to grow, but not all businesses can afford this. So, how do scrappy underdogs and startups succeed at creating a successful marketing campaign with fewer dollars? Below we have several pieces of

Around two billion people use Facebook daily. With those numbers, it’s understandable if you want to start a Facebook marketing campaign. But you may soon be asking, “Why is my Facebook ad not delivering?” If you find that your Facebook advertising campaign isn’t yielding the proper ROI, you should cancel