How Ad Blockers Will Affect Your Campaigns – And What to Do About It
Today, you’ll find 4.2 billion pages on the web spread across 8.2 million web servers. About 85% of inactive websites make up the web.
Though these sites are inactive now, one can’t help but wonder if that was always the case. You might feel like throwing in the towel due to these ad blockers.
Without ads, you might be losing a large source of income. They could also negatively affect your campaign, but how? Read this guide to answer the question of how do ad blockers work and what to do about them today.
How Do Ad Blockers Work?
About 47% of internet users around the globe use an ad-blocker. The Asia-Pacific area is the most popular location with an ad blocker. The top reasons include intrusive, irrelevant, annoying, and too many ads.
Ad-blocking software is any digital tool, whether an extension, plugin, or software. They prevent ads from loading on websites and apps.
The reasons for ad blocking initially were to stop viruses and malware from infecting computers. Today, the impact of ad blockers prevents most, if not all, ads.
If the AI behind the blocker feels it’s advertising, it won’t load the graphic. Some sites can prevent ad blockers from working, so they don’t always work on all ads.
Common reasons for ad blocking include:
- To speed up pages
- Ads are intrusive
- Irrelevant ads
- Annoying ads
- Excessive ads
- Ads take up too much space
How Do Ad Blockers Impact Ad Campaigns?
Ad blockers could negatively impact your PPC campaign. Some ad platforms and advertisers could pay ad block companies to add them to an allowed list. The ad will need to meet standards and regulations in the digital advertising industry.
It also allows marketers to see if consumers are hiding certain ads. This allows you to adjust your PPC and advertising strategy based on what many consumers might not like.
Negatively Impact SEO Strategies
Some ad blockers disable Google Analytics and other tracking systems. Some add-ons will block Javascript from loading, which is necessary for Google Analytics.
Some web browsers now offer ad-blocking features. Mozilla Firefox has a feature called Tracking Protection. Tracking protection disables Google Analytics.
The Meta Pixel tool is also impacted. Users could block any script-based tracking service. There are filter editing options available in ad blockers.
Without this software, businesses find it difficult to have accurate numbers for conversion rates, traffic sources, bounce rates, etc.
PPC Campaigns
Pay-per-click can be negatively impacted by ad-blocking software. They could disappear from the top of SERPs when they go through an ad blocker.
This could be a large loss if you depend on PPC for much of your traffic. Users could still count as impressions even if they can’t see them. This wastes your budget and decreases conversions.
The Benefit of Social Media
First, ensure that you have a full marketing agency to provide quality SEO practices. A clean layout and quicker pages encourage a positive experience which is vital.
Use proper title tags and meta descriptions as well. Content is key!
Consider ad campaigns on social media to avoid ad blocking. Many larger sites have established methods to avoid ad blockers.
Follow Regulatory Bodies
Follow regulatory bodies. Some board members include Microsoft, Facebook, Google, the Association of National Advertisers, News Corp, NAVER Corp, and more.
Have Subscription Models
Consider a paywall or subscription model. This creates gated content that users can see after paying a fee. If you do have ads, keep them to a minimum.
Ask Visitors to Turn Off Their Ad Blocker
Consider a pop-up asking visitors to turn off their ad blocker. Many visitors tend to increase page views after doing this.
While some ads might be unobtrusive, some are. Plenty of sites have auto-playing videos, popups, flashing ads, and countdowns to annoy visitors. As time goes on, more and more people are downloading ad blockers.
Target Mobile Apps
Target mobile apps since they normally don’t have ad blockers. Set up campaigns to target Android and iOS users through the Facebook mobile app. Exclude them from Chrome and Safari.
Snapchat and Instagram apps also allow ads. This is due to them focusing on apps instead of desktop or mobile.
Check Out Adblock Gates
Some sites have what’s called AdBlock Gates. This means that software users can’t enter until they disable their blocker. For example, Forbes allows them to view their site on a lighter version for free for one month once they disable it.
You could also focus on content marketing. While it can’t replace advertising fully, you could combine it with other options.
Combine Efforts
To succeed, it’s best to combine both PPC and SEO. The right marketing professional will find a balance between these two for the success of your business. They’ll spend time researching top methods to continue building your traffic.
Answering: How Do Ad Blockers Work?
This complete guide answers the question, how do ad blockers work? While the future is seeing an increase in ad blockers, it doesn’t mean that your efforts will be for nothing.
Your best option is to work with a full-service marketing agency that studies these blockers and how to get around them. Are you ready to help your business stand out and increase conversions?
Then, contact us today! We offer various options, from branding packages to social media and creative design.
We’re your one-stop shop for your marketing needs. Look at the results page to see how our agency has helped other brands!
