Marketing Leads: How to Increase Lead Generation in Your Business
Did you know that as many as 25% of people only ever click on the very first result of a Google search? With statistics like that, it makes sense that you’d want your website to rank as high as possible so that it can be as much of a success as possible. Marketing leads can help you with that.
However, if you’re having a hard time getting higher marketing leads, you might be wondering where you should start. After all, if you don’t know much about lead generation, it can seem like a very difficult thing to tackle. However, once you get the hang of it and know some basic lead generation tips, you’ll find that it really isn’t all that difficult at all.
Keep reading and learn more about what you can do to increase your marketing leads for your business.
High-Quality Content and SEO
SEO is the foundation of every successful website on the internet. If you don’t use any basic SEO factors to help promote your website, you will find that you’ll never be able to get all the leads that you want or need. Many people think that SEO (search engine optimization) is too complicated to learn, but this is not at all true.
SEO relies on a few very basic principles and you can employ them easily on your own. Consider keywords, for example. A keyword is nothing more than a word (or a few words) that a person might type into Google in order to find what they’re looking for.
For example, a good keyword could be, “bamboo clothes.” As soon as you type this in, you’ll get millions of search results spread across dozens of pages on Google. However, only the most successful results will show up on Google’s first page and the most successful result of all will be the very first result.
The Details
The websites that land on Google’s first page are said to rank well since, after all, they have the highest ranks out of all the millions of other results. On the other hand, only around 0.78% of all traffic ever bothers to click on the second page of Google. Based on that statistic alone, you can tell that it’s very important to make sure that your website ends up on the first page for a particular search result.
You can make this a reality by prioritizing search engine optimization and also by producing high-quality content. SEO and content are closely intertwined. If you produce content that is not formatted well, loads slowly, and is stuffed with useless keywords, your website certainly isn’t going to rank very well.
On the other hand, if you make sure that your content is formatted well and follows all the basic SEO practices, then you can be sure that your content will rank much higher on Google and other search engines. Keep in mind, however, that it can take some time to see progress from organic SEO. But after some weeks or months, you should notice a steady uptick in your leads.
Work on Website Development and Design
Did you know that there are more than 1.5 billion websites that are currently active on the internet? With so many websites out there, it can be hard to imagine how you can compete with any of them, especially those that have been around for years and have grown to massive proportions. But every website has to start somewhere, and there are ways in which you can grow your brand and turn it into its own success story.
Besides the power of SEO to boost your website and get more marketing leads, it is also important to consider the development and design of your website. For example, consider the appearance of your website’s landing page. If your landing page looks like it’s 10 years out of date and gives people a headache to look at, then it certainly isn’t going to do a great job of raking in more leads.
On the other hand, if your landing page looks very modern and sleek, it will certainly be more attractive to anyone who ever clicks on your website. The appearance of your website is more important than you might expect because it has to do with the first impression that it offers to people who visit it for the first time.
If people get a bad first impression when visiting your website, they likely won’t stick around for long and they may never come back again. But if they have a good first impression, they may be tempted to stick around and see what your website has to offer. Besides the appearance of your website, you also need to think about its functionality.
What You Need to Know
Website development is all about making sure that your website is structured correctly and that it works the way it’s supposed to. The last thing you want is for your website to be filled with glitches and problems as soon as it starts out. If your viewers have a hard time navigating your website, you will find that this will lead to a huge drop in traffic and, of course, it will be virtually impossible to get a steady flow of leads.
This is not to mention that glitches and other problems can make your website look unprofessional and even untrustworthy. For that reason, you should always make sure that your website’s functionality is up to par. One important thing you should tackle is the speed of your website.
Website speed is of the utmost importance because people hate waiting for websites to load. If your website even takes an extra second or two to load, you might find that your leads are leaving you left and right. But if your site is faster than the average website, then your leads will be far more likely to stick around and you’ll be more likely to gain new leads as well.
Whatever the case, making sure that your website looks good and functions well are both very important things to keep in mind if you want to see a big influx of leads headed your way.
Branding and Paid Advertising
If you’re really serious about getting more leads to your website, then you might want to consider paid ads. Advertising can go a long way as long as you do it right. The main point of using paid ads is that those ads are able to reach a huge audience of people that would be nearly impossible to reach on your own.
By using ads that are scattered about the internet and placed in all the right places, it will be very easy to gain more leads than you could ever hope to have. The great thing about leads is that they work very fast, especially compared to unpaid methods like traditional SEO. While SEO, of course, is very helpful, it does take a while to work, sometimes as long as several months.
If you’re not ready to wait that long to see results, then paid advertising is the better option (when still combined with SEO, of course). Depending on the type of advertising campaign you go with, you could easily get thousands upon thousands of new leads in a very short period of time. Besides that, you also have to consider the power of branding.
What to Know
Creating your own brand is very important because it will help you stand out from the crowd. If you don’t have a distinct brand, then it will be easy for people to forget about your website and whatever it has to offer. But if you create a brand that is somehow unique compared to your competition, it will effortlessly stand out among the rest and stick in the minds of whoever comes across your content.
By advertising your brand as something completely unique and essential for potential customers, you will find that it will be easier to get marketing leads than ever before. It is important to remain patient, however, because branding takes quite a long time to figure out. But once it’s complete, it should do all the heavy lifting on its own.
How to Generate Marketing Leads
Generating marketing leads isn’t as hard as you might expect as long as you have a few tips and tricks up your sleeve. For example, prioritizing the power of SEO, using paid ads, and getting started on branding can all help you generate more leads.
To learn more about how it works, click here.
