Have you noticed lately that your Facebook business posts don’t seem to gain a lot of traction no matter how well-crafted they are? If so, you’re not alone. For a few years now, businesses have been noticing a decline in organic reach on Facebook. This
Almost 50% of customers feel they are more likely to spend money on brand names they trust. This makes it worth your time to create a personable and trustworthy image on which to base your business, starting with its brand story. Although, why is your brand
As of September 2021, TikTok proudly hosts over one billion, monthly active users. 79% of TikTok users around the globe say that the content they see on TikTok is unique is different or unique. Further, 68% of users say that TikTok advertising content is more
In 2022, spending on social media ads increased by over 20%. Many a company’s social media marketing budget continues to grow, but not all businesses can afford this. So, how do scrappy underdogs and startups succeed at creating a successful marketing campaign with fewer dollars? Below
80% of consumers can remember a video ad that they’ve seen in the past 30 days. Creating and running video ads can be well worth it. Although display advertising has been around for quite a while now, video advertising is on the rise. Video is becoming increasingly popular online and more
Around two billion people use Facebook daily. With those numbers, it’s understandable if you want to start a Facebook marketing campaign. But you may soon be asking, “Why is my Facebook ad not delivering?” If you find that your Facebook advertising campaign isn’t yielding the
While Facebook still dominates the social media landscape, Instagram isn’t far behind. That’s evident if you examine the growth in Meta’s revenue from their Instagram platform. What this means for your business is that it’s worth having a presence on both. But managing multiple accounts can seem
Did you know that 0.78% of Google users click on Google’s second page? This shows that if you don’t get your content on Google’s first search results page, you’re in trouble. It will be harder for people to find your content. It will be harder
